The new 5OO at Luxemburg Airport
Description
Year : 2019 & 2020 & 2021
Client : Fiat & Alfa Romeo
Expertises : Event & Activation + Digital & CRM
Event/campaign : The new 5OO at Luxemburg Airport
Location : Luxemburg Airport
After the Giulia and the Stelvio, it is now the turn of Fiat’s icon to be unveiled at Luxembourg Airport in its 100% electric version. Visitors can discover the new Fiat 5OOe while waiting for their next flight or ask for a test drive! On the road again!
Our Missions
Follow-up of the deal
Exchanges with Autopolis
Product placement
Set-up of the podium, the totem and the registration terminal
Implementation of a dedicated software into the the terminal to send leads directly into Fiat’s databases (API)
