The new 5OO at Luxemburg Airport


Year : 2019 & 2020 & 2021

Client : Fiat & Alfa Romeo

Expertises : Event & Activation + Digital & CRM

Event/campaign : The new 5OO at Luxemburg Airport

Location : Luxemburg Airport

After the Giulia and the Stelvio, it is now the turn of Fiat’s icon to be unveiled at Luxembourg Airport in its 100% electric version. Visitors can discover the new Fiat 5OOe while waiting for their next flight or ask for a test drive! On the road again!

Our Missions

Follow-up of the deal
Exchanges with Autopolis
Product placement
Set-up of the podium, the totem and the registration terminal
Implementation of a dedicated software into the the terminal to send leads directly into Fiat’s databases (API)

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