Year : 2016
Client : Alfa Romeo
Expertises : Event & Activation
Event/campaign : Giulia Launch
Location : Hangar 125, Wavre, Belgium
The new Giulia was eagerly awaited. So its launch had to be an event. For this reason, FCA held four days of events at Hangar 125. On the menu : press conference, network event, test drives, … We might call it a big success, in all humility.