Year : 2017
Client : Alfa Romeo
Expertises : Event & Activation
Event/campaign : Stelvio Launch
Location : Private villa, Uccle, Belgium
The new Stelvio was the first SUV from Alfa Romeo. So its launch had to be something. For this reason, FCA held 2 days of events at a private villa in Uccle. This villa was not even for rent, can you imagine that? On the menu : press conference, network event, test drives, … But just look at the pictures !