Roadshow New Fiat 500e La Prima Launch


Year : 2020

Clients : Fiat

Expertises : Event & activation

Event/campaign : Roadshow new Fiat 500e La Prima launch

Location : Netherlands and Luxemburg

Implementation of a major launch campaign for the arrival of the all new 100% electric Fiat 500 on the Dutch and Luxembourg markets.

Our Missions

Development of a complete Fiat 500e visibility kit
Production of the material (totems, backwall, lighting, logo, covid solution, …)
Training of the team to this new custom-made kit
Contact with dealers
Parallel exchanges with the training department
Delivery and installation to 18 dealers (from July till November)
Kit schedule management
Management of the planning of the exhibition cars

Main Features

NL Distributors

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