Abarth Driving Academy
Year : 2015 – 2016 – 2017
Client : Abarth
Expertises : Event & Activation
Event/campaign : Abarth Driving Academy
Location : Circuit Jules Tacheny Mettet, Belgium and Circuit de Chambley, France
Implementation of an annual loyalty and acquisition track program for clients and prospects. They were given the occasion to test drive their extraordinary own vehicle and other vehicles of the brand in the best conditions : on the track !