Abarth Driving Academy
Description
Year : 2015 – 2016 – 2017
Client : Abarth
Expertises : Event & Activation
Event/campaign : Abarth Driving Academy
Location : Circuit Jules Tacheny Mettet, Belgium and Circuit de Chambley, France
Implementation of an annual loyalty and acquisition track program for clients and prospects. They were given the occasion to test drive their extraordinary own vehicle and other vehicles of the brand in the best conditions : on the track !
Our Missions
Mailings and invitations
Mini website creation
Registration management
Tracks spotting
Car logistics (transport, cleaning)
Full field management
Staff recruitment
Catering management
Animations
Visibility production (sweats, flags, deco …)
