Abarth Driving Academy


Year : 2015 – 2016 – 2017

Client : Abarth

Expertises : Event & Activation

Event/campaign : Abarth Driving Academy

Location : Circuit Jules Tacheny Mettet, Belgium and Circuit de Chambley, France

Implementation of an annual loyalty and acquisition track program for clients and prospects. They were given the occasion to test drive their extraordinary own vehicle and other vehicles of the brand in the best conditions : on the track !

Our Missions

Mailings and invitations
Mini website creation
Registration management
Tracks spotting
Car logistics (transport, cleaning)
Full field management
Staff recruitment
Catering management
Visibility production (sweats, flags, deco …)

Main Features

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