Alfa Romeo Tonale Drive Away
Year : 2022
Client : Alfa Romeo
Expertises : Event & Activation
Event/campaign : Alfa Romeo Tonale Dealer Convention
Location : OFF Meeting, Wavre, Belgium
When a new model is released, Stellantis loves to organize Drive Aways where all the dealers in the country are gathered in an exclusive venue to be trained on this new model. They then leave with their own first showcar back to their showroom. Here, it was for the release of the new Alfa Romeo Tonale.