Fiat 500 Drive Away
Year : 2016
Client : Fiat
Expertises : Event & Activation
Event/campaign : Fiat 500 Drive Away
Location : Dolce La Hulpe Brussels
When a new model is released, FCA group loves to organize Drive Aways where all the dealers in the country are gathered in an exclusive venue to be trained on this new model. They then leave with their own first showcar back to their showroom. Here, it was for the release of the new Fiat 500.