Fiat 500 Drive Away


Year : 2016

Client : Fiat

Expertises : Event & Activation

Event/campaign : Fiat 500 Drive Away

Location : Dolce La Hulpe Brussels

When a new model is released, FCA group loves to organize Drive Aways where all the dealers in the country are gathered in an exclusive venue to be trained on this new model. They then leave with their own first showcar back to their showroom. Here, it was for the release of the new Fiat 500.

Our Missions

Mailings and invitations
Registration management
Premium venues spotting
Staff recruitment
Catering management
Huge car logistics for dozens of vehicles (transport, cleaning)
Visibility production and management (sweats, flags, deco …)
Full field management

Main Features

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